Xin Zeng
Visual Artist & Brand Designer
Visual Artist & Brand Designer
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Interdisciplinary background spanning STEM, illustration, and creative media (game design), combining structured logical thinking with visual creativity. Full-process experience in brand visual design, promotional material production, pixel art animation, and IP brand promotion. Proficient in Adobe Creative Suite; skilled in leveraging AI tools such as Midjourney and Trae to achieve rapid design iteration from concept to physical delivery. Overseas education background with bilingual (Chinese/English) design capabilities and cross-cultural collaboration experience.
Experience
Rune of Source (Independent Game) · Hong Kong
Led all pixel art and frame-by-frame animation in early project stages, producing 50+ visual art assets and 10+ animation sets. Referenced Persona 5 Royal and Octopath Traveler aesthetics to establish a unified art direction. Independently handled spatial layout, exploration flow, and core mechanics for all levels, designing 9 character skill mechanic sets interconnecting combat and daily-life systems.
Charity's Shadow · City University of Hong Kong
Developed an interactive art installation using TouchDesigner at City University of Hong Kong. The project explored the theme of charity and its shadow side, using real-time visual interaction to create an immersive audience experience.
Zuvi Technology · Shenzhen
Designed promotional materials and advertising visuals for the company's UV printer across 6 exhibitions, producing 80+ items including display products, photography props, and brand materials. Built a design workflow using 5+ AI image generation tools including Midjourney, enabling rapid end-to-end production and improving output efficiency by over 500%.
JiHua Furniture · Jiangxi
Independently completed 2 brand logos and 20+ posters and promotional graphics, covering key visual concept, color system establishment, and layout composition. Leveraged AI tools to independently develop a WeChat Mini Program for brand product showcase in 2 days, achieving full-process delivery from design to launch in 9 days.
SCADpro x Paramount+ · USA
Led creative concept development for Paramount's goat IP promotional campaign, proposing an innovative strategy combining XR stage and blog format that was adopted. Coordinated art resource production and style consistency across an 8-person team, delivering 60+ art assets. Campaign received high recognition from Paramount and was officially adopted; promotional strategy applied to goat IP brand promotion on Instagram Stories in the US market.
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